FOMA is one of the few female street artists active in Israel, and her art making centers on feminist concerns. She became acquainted with the world of street art while wandering through Tel-Aviv, and above all during a stay in London.
The figures painted by FOMA are mostly woman, and include self-portraits and portrait of people she remembers meeting on the street. Most of her figures are painted on sheets of paper and then pasted onto the wall, while some are painted directly onto the wall. These figures are all black-and-white, and are characterized by dynamic, expressive lines. Many of them are composed of loose, undulating, continuous lines, and are surrounded by additional serpentine lines designed to confuse the viewer or create an illusion of shading.
Like other street artist, FOMA places great importance on communicating with the surrounding environment, and she underscores the therapeutic effect of this form of communication on both her life and her art. She describes her works as a kind of “emotional journal” of sight she encounters on the street. She endeavors to capture and transmit what she felt on a certain source of inspiration. She decides one general composition, and then attempts to depict all the figures by means of a single, continuous line. She then adds more texture in certain areas, depending on the desired character of the final product.
Over the past year, her work has put a greater emphasis on the female presence in the urban sphere. She has pasted black-and-white posters featuring a female figure (a self-portrait) throughout Tel-Aviv. This figure wears a white mask, and its chest is inscribed with a range of chauvinistic remarks of the kind directed at woman on city streets (especially on its periphery). The posters appear to be mechanically reproduced, but the slogan changes from one to the next. The masked female figure serves both to camouflage the artist’s identity and to efface her individuality, so as to underscore the generic manner in which such objectifying and demeaning remarks area addressed to all women, regardless of their individual character.
Tal Lanir, Street Art In Israel: exhibition//Inside Job, Tel Aviv Museum of Art, 2011